ABOUT SIGNAL

Your turning point starts here.

Signal Life Coaching is a curated coaching marketplace built to connect qualified, evidence-led coaches with the clients who genuinely need their work.

24/7

Online Booking

20+

Countries supported

Coaching Specialisms

100% Secure Payments

OUR STORY

Signal is built differently

Coaching has matured into a serious profession. Signal exists to build the infrastructure it deserves: a standards-led, purpose-first platform that protects quality and helps clients find the right coach with confidence.

About Signal

Signal Life Coaching is the curated coaching marketplace, built to do one thing well: connect qualified, evidence-led coaches with the clients who genuinely need their work.

The opportunity is clear. Many existing coaching platforms prioritise volume over purpose. The profession deserves better infrastructure.

How we work

We curate carefully. Every coach on Signal is verified for credentials, practice depth and continuing professional development. We work only with practitioners holding recognised accreditation.

Coaches set their own rates. We protect them. Clients see them. The platform takes a transparent commission — never hidden.

What we believe

Coaching is a profession, not a service grid.
The right coach for the right client is a careful match, not an algorithm.
Standards scale; compromise doesn't.
A platform should protect coaches' rates, craft and reputation — never erode them.

Founded with experience

Signal was founded by Baba Netto, FCIPD and ICF UK Member, with more than 20 years across global enterprise HR and the coaching profession.

We are headquartered in the United Kingdom, with founding coaches across the UK, Ireland, the UAE and South Africa.

Our commitment

Signal is built to last. The coaching profession is too important to entrust to short-term thinking. We are building this carefully, deliberately, and with the long view.

If you share the conviction, we'd love to hear from you.